The studio between the idea and the invoice

You have the idea for an AI product. Ortive walks the rest of the way with you.

Ten guided steps, end to end. Pick a product type, get a real blueprint, choose your stack, coded or no-code, then turn it into an offer, a sales page, a cold-email sequence and a revenue model. One session. One export. Nothing left at the demo stage.

For solo founders, freelancers and agencies, non-technical operators and consultants launching an AI product without a full team.

Get started → See the ten steps
ortive.studio / build / step 2, blueprint
The Ortive studio at step 2: a generated product blueprint with its architecture and stack
The gap

It was never the idea. It is everything that comes after it.

01

You can describe the product in one sentence. You cannot describe the stack, the ideal customer, or the price, and those are the three questions everyone asks first.

02

Every tutorial stops at the working demo. Nobody hands you the pricing grid, the landing copy, the three cold emails and the launch checklist that turn it into revenue.

03

So it sits in a notes app for six months while you compare tools you will never open twice. The idea does not die. It just never gets a price tag.

How it works

Two tracks. Ten steps. One export.

Build turns the idea into a buildable spec. Monetize turns the spec into something a customer can pay for. Each step feeds the next, answer once, and it carries all the way through.

Build Steps 1 to 5
1
Product type

Agent, SaaS app, chatbot, API, automation, mobile app, plugin or copilot. Everything downstream adapts.

2
Define + blueprint

Positioning, core problem, MVP and V2 features, tech stack with a no-code alternative, ICP, revenue model, risks.

3
Capabilities

Thirty-six toggles across AI core, communication, logic, actions, integrations and infrastructure.

4
Workflow

The end-to-end execution flow, the delivery channels you actually ship on, and your behaviour rules.

5
Deployment manual

Named tools, monthly costs, four build phases week by week, a launch checklist and the warnings nobody tells you.

Monetize Steps A to E
A
Define offer

Industry, problem, ideal customer, differentiator, pricing model and price, pre-filled from your blueprint.

B
Sales package

Product name, tagline, hero headline, five selling points, social proof line and a three-tier pricing grid.

C
Landing page

Hero, problem, solution, features, testimonials, FAQ and closing CTA, section by section, ready to paste.

D
Outreach

A three-email cold sequence, intro, value follow-up, break-up, written for the customer you described.

E
Revenue model

Month 3, 6 and 12 projections with churn, plus the launch checklist that tracks what you have actually done.

Features

Specific enough to act on tomorrow morning.

Eight product types

Agents get system prompts, opening scripts and objection handling. SaaS gets competitor analysis and pricing tiers. The output changes with the shape of the thing.

Coded and no-code, side by side

Every stack comes twice, the engineering route and the Bubble/Make/Airtable route, with an honest line on what you trade for speed.

Named tools, real monthly costs

Not "a vector database", the one to use, why, and what it costs per month. Totals so you know your burn before you start.

Channels and behaviour rules

Chat, voice, WhatsApp, SMS, email, API. Set escalation and disclosure rules once and they show up in every downstream output.

Pricing you can defend

Three tiers with who each is for, a recommended middle, and a revenue projection that factors churn instead of ignoring it.

Export the whole session

Blueprint, deployment guide, offer, sales copy, emails and projections, one file, ready for your docs, your co-founder or your client.

The studio, step by step

Ten screens, one session.

This is the Ortive Studio interface as it works today. Click any step in the sidebar. Grey lines mark where your generated output appears.

Ortive Studio™
Build · Step 1 of 5
Build
Monetize
Build · Step 1 of 5

What are you building?

Select a product type. Your blueprint, capability modules, and deployment manual all adapt to this choice.

AI Agent
Autonomous AI that qualifies, books, and follows up 24/7.
SaaS App
Web platform customers log into and pay monthly.
Chatbot
Conversational widget embedded in a website or app.
REST API
Headless AI endpoint developers integrate into products.
Automation Flow
AI workflow that triggers actions across your entire stack.
Mobile App
Native or PWA mobile experience powered by AI.
Plugin / Extension
Browser extension or CMS plugin adding AI to existing tools.
AI Copilot
AI assistant embedded inside another product to guide users.
Continue to Blueprint →
What it replaces

Four hires, four briefs, four invoices.

Scoping an AI product properly usually means assembling a small team of specialists, one at a time, and holding the whole thing together yourself.

01
Technical consultant

Picks your stack and sequences the build, if you can find one who will scope the work before locking you into a retainer.

$500 to $1,500
02
Positioning and pricing consultant

Works out your ideal customer, the competitive landscape and your tier structure. Before a single line of sales copy exists.

$1,500 to $5,000
03
Landing page copywriter

Turns the positioning into a page people actually read.

$300 to $800
04
Outreach copywriter

Writes the cold sequence that puts the offer in front of someone.

$200 to $500
Separate engagements
$2,000 to $6,000

Plus four rounds of revisions, four sets of expectations to manage, and three weeks of waiting on drafts that may never arrive.

One Ortive session
All five, in one sitting

Product blueprint, capability map, workflow, deployment manual, sales package, landing page and outreach sequence. The same output, minus the part where you manage five relationships to get it.

Who it is for

Built for people launching an AI product without a full team.

Solo founders

Shipping a first AI product with nobody to sanity-check the stack, the price or the pitch.

Freelancers & agencies

Scoping AI builds for clients, and needing a credible spec and quote in an afternoon rather than a fortnight.

Non-technical operators

Who want the no-code route spelled out, platform, automation layer, database, payments and what it costs.

Consultants

Packaging AI offers for SMBs, who need tiers, outreach copy and projections that hold up in a room.

Pricing

Start free. Pay when you are ready to launch.

Every step in Ortive Studio has a fixed credit cost, shown before you run it. Your free credits cover the Build track up to the deployment manual. A full pass through all ten steps uses 300 credits.

Free
$0100 credits
No card required

See your product take shape before you pay.

Pick a product type, from agent to copilot
Generate the full product blueprint
Configure capabilities across all 36 modules
Build the workflow, channels and behaviour rules
Deployment manual and Monetize track come with a paid pack
Start free →
Starter
$49500 credits

Take a product from spec to launch.

Everything in Free, plus
The deployment manual: real tech stack, real monthly prices, build phases week by week
The full Monetize track: offer positioning, sales package, landing page copy, outreach sequence
One full pass through all ten steps (300 credits), with 200 credits to spare
Buy Starter →
Recommended
Builder
$991,200 credits

For a portfolio of products, or for client work.

Everything in Starter, plus
2.4 times the credits of Starter for twice the price
Four full passes: four products, or four client briefs, through the whole pipeline
The same deployment manual and full Monetize track on every one
Buy Builder →

Free credits never expire, purchased credits expire 30 days after they are granted if unused, and all purchases are final, with no refunds, including for expired unused credits.

Questions

Before you sign up

What happens after I sign up?+

We send you a confirmation email. Click the link and you will be signed in automatically, with 100 free credits ready to use. Cannot find the email? Check your spam folder and add info@angeingabire.com to your contacts.

Is this just a prompt wrapper?+

It is a sequence. Each of the ten steps is shaped by your product type and by everything you answered before it, a blueprint for an agent looks nothing like one for an API, and your outreach emails inherit the customer you defined in step A.

I cannot code. Is this for me?+

Yes. Every stack recommendation comes with a no-code equivalent, platform, AI layer, database, automation, payments, hosting, plus a plain-language note on what you give up and what you gain.

Can I use the output with clients?+

It is yours. Export the full session as a single document and drop it into a proposal, a scoping call or a project brief. Plenty of the first users are agencies doing exactly that.

Does it build the product for me?+

No, and that is deliberate. Ortive gives you the spec, the stack, the phased plan and the whole commercial layer. You build it where you build things, with weeks of decisions already made.

What does it cost?+

Start free with 100 credits and no card. Paid packs are $49 for 500 credits or $99 for 1,200 credits. The full breakdown is in the pricing section above.

Get started

Give the idea a price tag this week.

Run a full session, blueprint through revenue model, and walk out with the spec, the stack and the whole commercial layer.

Start a session → See the ten steps

Start free with 100 credits. No card required.